Marketing Analyst

Rogers, AR, United States Full Time

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The Marketing Analyst will report to the Senior Manager, Consumer Properties and Operations and assist in generating data for the development of business/marketing plans and the execution of those plans. The analyst will track and report trends in the marketplace including monitoring services provided by the competition. The analyst will be responsible for assisting with management reporting, total marketing/customer performance analysis, monthly forecasting and will contribute to the annual budget planning process.

Duties and Responsibilities:

  • Performandanalyzemarketresearch including competitive landscape (SOV, social listening, new feature development, performance trends, etc); Generate reports to educate the larger team on competitive changes
  • Determine brand perceptions and reputation for each assigned O&O product
  • Evaluate market penetration
  • Manage weekly and monthly reporting for, SoFabFood,, HopsterMobile Rebates and other owned properties as assigned
  • Assist with market surveys: Google shopper and Pulse surveys
  • Provide assistance with evaluating marketing campaign performance
  • Create questionnaires and surveys to aid in press opportunities and drive sales
  • Identify potential gaps and opportunities based on gathered market insights
  • Extrapolate marketing insights from CB and Inmar proprietary data
  • Present findings through charts, graphs, and other visual means to executives and, in some instances, clients, to inform decisions about product introductions, modifications and marketing campaigns
  • Interpret collected data to provide recommendations for improving results
  • Determine and recommend new analytical approaches to improve insights and results

  • Job Qualifications
  • Bachelors’ Degree in marketing, computer science, math, statistics or communications
  • 1+ year(s) finance or reporting analytics experience
  • Excellent analytical and problem-solving skills
  • Strongorganizational, project management and project oversight experience
  • Excellent communication and writing skills
  • Ability to quickly learn new software and other computer applications
  • Basicknowledgeinatleast one programming language a plus (r, Python, Java, SQL)
  • Familiarity with using mathematics/statistical software a plus (SAS, SPSS, MATLAB)
  • Some background or experience in promotions and social data a plus

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