PR & Content Manager

Dublin, Ireland Full Time

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Role Purpose

CurrencyFair’s marketing team is growing. We are looking for a PR & Content Manager to join the team to supercharge our communications strategy and play a leading role in helping CurrencyFair become a worldwide brand. The successful candidate will develop the PR strategy and coordinate all media activities, targeting appropriate media channels to grow the CurrencyFair brand in our target markets.


Responsibilities

  • Develop a creative strategy that amplifies the CurrencyFair brand through online and offline media in all our core territories
  • Own the marketing communications plan including strategy, goals, budget and tactics
  • Work with our Content team to develop digital content which extends the reach of the CurrencyFair brand and drives conversion at each point of the acquisition funnel
  • Develop the online media strategy, identifying and establishing online and social opportunities. Supporting online content strategy including working with influencers and brand ambassadors
  • Develop and execute a PR strategy for CurrencyFair that delivers business objectives across both consumer and business target audiences
  • Coordinate all public relations activities, manage media inquiries and interview requests
  • Create content for press releases, byline articles and presentations
  • Leverage existing media relationships and cultivate new contacts within business and industry media and the influencer community
  • Work with relevant stakeholders to achieve a consistent, cohesive multichannel approach.
  • Evaluate PR opportunities for partnerships, sponsorships and advertising on an on-going basis
  • Monitor and analyse results on a quarterly basis – communicating performance of all brand activities
  • Maintain a keen understanding of industry trends affecting consumers and businesses and make appropriate recommendations regarding communication strategy surrounding them


What we need as a minimum:

  • Excellent written communication and copywriting skills
  • Degree in relevant field
  • Experience in managing a team
  • Proven track record in designing and executing successful brand marketing campaigns
  • Strong background in developing content marketing strategies
  • Experience in acting as a company spokesperson; comfortable and skilled in both broadcast and print media interviews
  • Solid experience with social media including blogs, Facebook, Twitter, etc.


And what we’d be super impressed with:

  • Experience in financial services or technology industry
  • In-depth knowledge of the Irish media landscape and key contacts in both corporate and consumer media


Apply for position now