CurrencyFair is on a mission to bring fairer financial services to consumers and businesses worldwide. Engaging and informative online and offline content plays a key role in helping us deliver our message to our target audiences, and we are expanding our Content team by recruiting an experienced Content Writer to help execute on our ambitious growth plans.

 

The successful candidate will play an important role in driving CurrencyFair’s growth in new and existing markets by executing on the content marketing strategy, and in particular creating written content that helps to attract and convert SME customers.


This is a mid level role with no Direct Reports and will suit someone who has worked in a similar role for at least 2 years.


Role Duties

  • Support the wider marketing team in helping to develop a winning content marketing strategy (consumer and SME)
  • Execute on the content marketing plan to deliver on CurrencyFair’s commercial goals in all our core markets by driving: increased brand awareness and consideration, website traffic, customer acquisition and improved retention and loyalty
  • Work with the wider marketing team, across all our international offices, to create relevant content for our audiences across the world
  • Maintain a keen understanding of industry trends affecting consumers and businesses and make appropriate recommendations regarding communication strategy surrounding them
  • Deliver all content in line with CurrencyFair brand guidelines, tone of voice and style guide
  • Create engaging and informative blog content related the latest industry news, product updates or business issues
  • Create a wide range of SME-focused content across multiple media formats, including longer form content such as guides, whitepapers, research papers, webinars etc
  • Support senior management with preparation of corporate presentations
  • Work closely with the CRM Manager and Sales team to ensure that SME content is optimised for the conversion and sales funnels
  • Collaborate with internal stakeholders such as Affiliates, Online Media, Product and Technology, as well as external agencies to ensure
  • Work with the Data Insights team to monitor and report on all content marketing metrics, and demonstrate ongoing improvements in the performance of content marketing activities


What we need as a minimum:

  • Excellent written communication and copywriting skills
  • Degree in relevant field: journalism, communications, marketing
  • Experience working in a digital role, successfully executing a content marketing strategy
  • Experience in the B2B space is highly desirable
  • Excellent track record in producing highly engaging and informative content for a global audience
  • Strong editorial and proofreading skills with an ability to adjust content to remain consistent with the CurrencyFair style and tone of voice
  • Outstanding written and spoken English
  • A team player who thrives in a fast-paced dynamic environment
  • A highly motivated self-starter with a strong eye for detail


And what we’d be super impressed with:

  • Experience in financial services or technology industry
  • Strong background and experience working in B2B content marketing
  • Experience as a professional journalist

 

Apply for position now