PAID SEARCH MANAGER
DEPARTMENT: Shared Solutions
Reports To: Media Director
POSITION SUMMARY
At Fishawack Health, the Paid Search Manager will serve as a key advisor and subject matter expert on developing and activating Paid Search media strategies for our clients and their brands across portfolios. The Paid Search Manager will own the development, implementation and performance reporting on all Paid Search campaigns. She/he will stay curious about emerging trends, technologies and platforms for online engagement and use their expertise to provide rationale to brand stakeholders. They are someone that views media as an opportunity for the brand to provide value and meaning to both patients and Healthcare Practitioners (HCP) alike.
ESSENTIAL FUNCTIONS & PRIMARY DUTIES
Search Strategy and Activation
- Provide insights on search trends and best practices.
- Work closely with media lead and brand strategist to develop paid search strategy, goals, KPIs, messaging, and reporting.
- Leads the development of account creation- campaign set-up, billing set up, pacing document, keyword and ad copy creation, etc.
- Utilizing tools to monitor current search trends, competitor spend, and historical data.
- Ongoing education around paid search partners and capabilities.
- Apply research and data insights to inform story telling with the media lead and strategist of media strategy development.
- Day to day management of client’s daily, weekly, and/or monthly budget goals.
Reporting and Budget Management
- Work with Campaign Ops and Analytics to tracking pixels for appropriate conversion metrics.
- Perform daily account optimizations and manage the integration of strategic thinking.
- Aggregate media performance and analytics across all tactics and create weekly, monthly and/or quarterly reports for clients.
- Provide recommendations for optimizations based on paid search performance and analytics.
- Identify areas for account improvement through on-going analysis of account performance.
- Update budget pacing document.
- Work closely with finance on media billing reconciliation.
Internal Team Collaboration
- Keep Media Director informed of client activities.
- Collaborate across departments to ensure over-arching strategy to deliver clients goals and objectives.
- Assist senior management on an as-needed basis with new business development.
TRAVEL EXPECTATIONS
This position may require periodic travel. Depending on client needs, expect travel of between <10%.
DESIRED EDUCATION, EXPERIENCE & COMPETENCIES
- 5+ years of relevant agency or client-side experience.
- Google Ads Certified
- Strong knowledge of activating in preferred search platforms (e.g. Google, Bing)
- Experience working within media and research tools including Google Analytics, SEMRush, Search Ads 360, and/or other relevant tools.
- Demonstrates leadership skills, take initiative, proactive and self-motivated
- Strong client service orientation
- Friendly, team player- self-motivated, excellent interpersonal, oral, and written communication; problem solving, and decision-making skills required.
- Strong math skills and understanding of Microsoft tools required.
- Excellent organizational, time management, and multitasking capabilities a must
- Strict attention to detail, accuracy, and deadlines
- Ability to work in a fast-paced environment
- Knowledge of and/or experience with pharmaceutical and healthcare industries is a plus.