At the Rainforest Alliance, we are building an alliance to create a better future for people and nature by making responsible business the new normal. To advance our mission, we focus on amplifying our impact on the ground through systemic transformation: change across the entire supply chain, change in the relationship between people and nature, and change within our own organization. We achieve this transformation by working in collaboration with a wide range of stakeholders to create a stronger Alliance. Together, we amplify the voices of farmers and forest communities, improve livelihoods, protect biodiversity, and help people adapt to climate change in bold and effective ways. We embrace transparency because we believe that the best way to build trust across our alliance is through openness about our tactics, our impact, and partners on the ground. Together, we can achieve our vision of a world where people and nature thrive in harmony.

Position summary:

The Behavior Change Manager will drive strategic behavior change initiatives in Guatemala, with a special focus on two areas: 1. Strengthening entrepreneurial and innovation approaches of small businesses; and 2. Building demand for domestic consumption of responsible products from these businesses. S/he will provide key contributions to annual workplanning, reporting and donor engagement processes in Guatemala. S/he will lead development and guide execution of the behavior change strategy and activities. S/he will support creation of long-term partnerships to amplify and sustain success of behavior change activities. To perform these functions s/he will foster close working relationships with Guatemala-based Rainforest Alliance landscape managers, field technicians, communications and market specialists, and other regional counterparts and partner organizations.


Strategy, management, planning:

  • Contribute to overall project management including workplan development, reporting, MEL (monitoring, evaluation and learning), communications plan, budgets and other key project management processes.
  • Design the project’s behavior change strategy.
  • Oversee the work of vendors and consultants.

Technical oversight:

  • Provide technical leadership and guide the strategic direction of behavior change interventions to ensure achievement of targets and goals.
  • Oversee execution of the behavior change strategy – directly executing key activities and coordinating extensively with other project staff and partners to embed proposed interventions in other team members activities and support their execution.
  • Incorporate best practices of social inclusion and gender equity into the behavior change strategy and activities.
  • Advise and provide inputs, tools and ongoing advisory to support business development activities with producer associations, as well as and market outreach activities through broad-based public engagement efforts.

External Engagement:

  • Identify and pursue partnerships to amplify and sustain the success of behavior change activities post-project.
  • Conduct and support local partners to implement and engage behavior change strategy in Guatemala’s Altiplano, Verapaces and Peten regions.
  • Build capacity in local project´s partners to manage behavior interventions in Guatemala’s Altiplano, Verapaces and Peten regions.
  • Other duties as assigned.


  • Bachelor’s degree in natural resource management, business administration, marketing or relevant international development field. Master’s preferred.
  • Minimum 7 years of experience in behavior change related work, including but not limited to: grassroots outreach; strategic engagement; development communications campaigns; or commercial marketing. Experience in the natural resource sector preferred.
  • Experience working at community level in programs that require active engagement with communities.
  • Knowledge of the public and private sector (marketing/advertising) communication landscape in Guatemala preferred.
  • Demonstrated track record of changing behavior of producer groups.
  • Experience in natural resource business development – either support to local communities or working directly in a private firm – preferred.
  • Demonstrate openness to change and ability to manage complexities.
  • Excellent writing, editing and verbal communication skills.
  • Written and verbal proficiency in Spanish and English.
  • Team player.
  • Ability to travel a minimum of 40% per year.


Commensurate with experience.

DEADLINE: August 31, 2020


Only candidates authorized to work in Guatemala will be considered.

The Rainforest Alliance encourages diversity and inclusion across the global organization. With this commitment to diversity, we are proud to be an equal opportunity employer and do not discriminate on the basis of gender, race, color, ethnicity, religion, sexual orientation, gender identity, ages, disability and any other protected group.

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