THE BIZ:

SlideGenius is the premier global Presentation Design Agency with just under 100 full-time employees. Our team of graphic designers provide PowerPoint and presentation design solutions to over 3,000 global clients including JP Morgan, Metlife, NASCAR, Adidas, Reebok, Delta Airlines, NBC Universal, Facebook and many more.


THE DEETS:

SlideGenius, Inc. is expanding its team of talented professionals by adding a Demand Generation Marketing Manager to focus on advertising, research and implementation for our own brand + expanding into a leadership role to offer this service to our existing clients.The Demand Gen Marketing Manager is responsible for producing and maximizing the volume and quality of new B2B leads pipeline. You will manage the strategy, execution and optimization of digital demand generation via various channels including paid search, display advertising, email and paid social marketing. You will coordinate with all related functions (Sales, Web Dev, Graphic Design, Content Marketing etc.) to build a comprehensive lead generation portfolio.


WITH GREAT POWER COMES GREAT RESPONSIBILITIES:

Work with web designers, developers and copywriters to establish online strategies and search engine-friendly website development as per current best practices

Write effective demand generation collateral such as landing pages, email and display ads

Develop audience segmentation definitions in coordination with Product Marketing and Sales

Help drive creation of effective demand assets and offers

Coordinate effective lead management processes


Perform keyword research and analysis and develop PPC blueprints for existing and new websites

Utilize tools to analyze website marketing performance and develop strategic recommendations

Complete PPC site audits as well as search engine ranking benchmarks and reports

Support Copywriters and Account Managers on all marketing issues

PPC budget planning and recommendations

Work directly with marketing department. to synchronize organic and paid search and increase efficiencies and conversions

Keep up to date with PPC best practices, search engine ranking and keyword research tools and industry research


WHAT WE BRING TO THE TABLE:

• The ability to earn $60,000-$100,000 based on experience.

• Ability to work with everyone from startups to C-level executives in the Fortune 500.

• A world-class working environment that includes a newly constructed office space, yoga balls, scooters, a stocked pantry, frequent catered lunches, birthday celebrations, happy hours and team celebrations!

• A structured and transparent leadership team that provides individual roadmaps and growth paths.

• A chance to apply your skills at a fast-growing company (40% growth year over year for the last 3 years!)

• Awesome (!) colleagues on 2 continents, 3 time zones, and a fun/stress-free company culture.


WHAT’S ABSOLUTELY REQUIRED TO SIT AT THE TABLE:

5+ years of experience in B2B demand generation marketing, with at least 3 years directly managing marketing programs—experience in a B2B service industry preferred

Must have 1-3 years of PPC Google AdWords experience

4-year college degree; BS/BA in Marketing or Business preferred but not necessary

In-depth knowledge of Pay Per Click Optimization (PPC) best practices

Agency or dedicated in-house agency experience a plus

Google AdWords, Bing AdCenter, Facebook, LinkedIn advertising experience

Experience with keyword research and search engine ranking tools a must

Experience with web analytics technology such as Google Analytics

Experience in inbound linking/strategic linking a plus

Excellent verbal and written communication, presentation and interpersonal skills

Ability to interact and manage expectations of clients, internal departments and management

Strong analytical and organizational skills and highly detail-oriented habits

Ability to work on multiple tasks and ability to meet deadlines

Must be comfortable in boutique company environment with emphasis on team

Professional attitude and appearance

Self-motivated, creative, confident and energetic personality

Fast learner with strong problem solving skills

Must be a team player


This is an in-house position within our San Diego office. No Recruiters Please.

Apply for position now