- Improve organic search results for desktop and mobile sites on all major search engines.
- Provide SEO analysis and recommendations in coordination with elements and structure of websites and web
- Provide recommendations and execute strategies for content development in coordination with SEO goals - general and keyword specific
- Administer search engine programs (XML sitemaps, Google Analytics, webmaster tools) for purposes of diagnostic reporting on client projects
- Promote both off-page and on-page activities and also the interactions that build ranking, profile and traffic
- Analyse and understand web analytics dashboards and draw inferences which helps to attain the business goals
- Monitor and evaluate search results and search performance across the major search channels, need to have good knowledge in current search trends